Four ways to improve calls to action
No marketing activity is complete without asking the customer to do something.
‘Sign up here’
Brands usually place these calls to action (CTAs) at the end of a piece of content in the hope that customers who relate to that content will go on to perform a specific act.
CTAs may have changed over the years, but the end goal hasn’t: put the right message in front of the right people at the right time, so they know what to do next.