Women rule the world of social influence
In the emerging world of influencer marketing women tend to hold more sway then their male counterparts.
In fact, according to a global survey of over 2,000 digital influencers by IndaHash, it is a certain kind of woman that rules the social media influencer roost.
68% of social media influencers are female. To put this in context, a City University London study found that 55% of UK...