Harvard analysis: which is better, PowerPoint or Prezi?

Everyone knows PowerPoint. The presentation software is quite simply one of the most ubiquitous and well-known business tools in the world.

From school to tech conferences, the average person has likely sat through a staggering array of PowerPoint presentations in their life.

Is the reason behind this ubiquity the fact that the software is so well established and people don’t that any alternatives exist? Or, is it because PowerPoint is the best option?

Well, the big brains of Harvard’s Department...

By Colm Hebblethwaite, 06 July 2017, 5 comments. Categories: Content Marketing.

Retailers spend £8.9 million on iPhone related search terms

The term ‘iPhone 7’ is the top consumer product keyword in the UK, according to analysis by AdGooroo.

The company, which measures paid search activity across over 2.5 billion search results pages, found that British retailers spent £5.6 million on that particular term between June 2016 and May 2017.

This is £3.6 million more than the next highest keyword ‘pandora’ (a popular jewellery brand).

Five iPhone related keywords featured in the top 20, meaning...

By Colm Hebblethwaite, 05 July 2017, 0 comments. Categories: Paid Search.

What do marketers think about blockchain?

Even a cursory dip of the toe into hype surrounding blockchain will make you aware that people are predicting that the technology will revolutionise everything from international shipping to medical insurance.

In fact, the sheer frenzied hype that has built up around the distributed ledger technology can lead often confuse people as to what the technology actually does.

Blockchains, or distributed ledger technology, are distributed databases that are autonomously managed through peer-to-peer networks. Once...

By Colm Hebblethwaite, 04 July 2017, 0 comments. Categories: Data-driven marketing.

Free suite of tools aims to improve transparency of paid search

A new range of free auditing software has been released by biddible with the aim of increasing transparency of paid search performance.

The tools will also allow companies to efficiently report on the effectiveness of AdWords spend in under 60 seconds.

we believe it may disrupt some major players in our market

The release marks the first time a free suite of tools has been aimed at helping companies accurately judge the efficiency of Google’s main source of online revenue. The...

By Colm Hebblethwaite, 03 July 2017, 0 comments. Categories: Advertising Technology, Paid Search.

Game changer: The iPhone celebrates its 10th anniversary

A decade ago the world was a very different place. A young website called Youtube had been founded two years earlier and the 6th edition of the iPod was the must-have consumer product.

Until a certain, era-defining product called the iPhone dropped into the hands of consumers on this very day 10 years ago.

It can be difficult to recall exactly what life was like back in the pre-smartphone dark ages, such is the seismic changes that have followed since 2007.

In 2017 there are around 2.39 billion smartphone...

By Colm Hebblethwaite, 29 June 2017, 0 comments. Categories: Advertising, Branding, Mobile Marketing.

Using AI to license content directly from social media

It can be a laborious process to find the right image for your brand or campaign. Meanwhile, social media is an almost endless source of authentic and engaging content.

Lobster helps companies access this almost infinite resource.

The company, which was founded in 2013, allows content creators to plug their social accounts into the Lobster platform to allow brands to access their images and videos.

The company can also reach out to creators of unlisted content. Creators get 75% of the purchasing revenue....

By Colm Hebblethwaite, 28 June 2017, 0 comments. Categories: Video & Audio Marketing.

Mobile marketing set to grow in the UK

There are now 80 million active mobile phones in the UK. According to a white paper by Textlocal, a leading UK SMS marketing platform, 37 million consumers have opted for SMS as their preferred choice for receiving notifications from businesses.

However, only 50% of the businesses surveyed currently have a SMS marketing strategy in place.

The company estimates that the number of consumers opting in to receive business communications will rise to 48.7 million in 2020. If accurate, this will...

By Colm Hebblethwaite, 27 June 2017, 0 comments. Categories: Mobile Marketing.

Marketers expect martech use to skyrocket over the next two years: Salesforce

From IoT and connected devices to lead scoring tools and AI, marketers across the globe expect a surge in the usage of martech over the next two years.

The findings in the Salesforce State of Marketing 2017 report also show that AI is the area where marketers expect the most growth.

The research gathers together the views of 3,500 marketing leaders from Europe, Australasia and North and South America on how technology continues to increase personalisation and efficiency.

Tech adoption linked to high...

By Colm Hebblethwaite, 26 June 2017, 0 comments. Categories: Advertising Technology.

Young consumers expect ‘perks’ in exchange for loyalty

Brand loyalty is the holy grail of marketing in today’s crowded marketplace. In an environment where consumers can find a multitude of willing providers for any product, getting people coming back to you regularly is the key to long-term success.

But what is the price of loyalty and should consumers who keep coming back be actively rewarded for doing so?

Young consumers in the UK certainly seem to think so.

A survey of 1,500 British consumers by Banking Refunds found that 35% appreciate brands that go...

By Colm Hebblethwaite, 23 June 2017, 0 comments. Categories: Customer Experience.

Marketers preach the importance of localisation – yet many not backing it up

As marketers increasingly look to segment their customer base into smaller and smaller distinct units, localisation becomes a key part of any country spanning campaigns.

Ask any marketer about localisation and they will likely tell you that is an important way of engaging consumers. A new survey by translation technology and services company SDL, however, shows that there can often be a discrepancy between what is said and what is done.

While 94% of the marketers surveyed agreed that un-localised content can...

By Colm Hebblethwaite, 22 June 2017, 0 comments. Categories: Content Marketing.

Which ecommerce techniques are the most effective?

Anyone involved in ecommerce will have probably been asked what optimisation strategy they are going to utilise to drive engagement and increase their sales.

For people not particularly tied into the marketing tech landscape, the dizzying array of options can seem intimidating.

It is also hard to dig up much quantitative data on what effects different techniques tend to have from among all the marketing materials and technical jargon.

To try and counter this, marketing personalisation technology company

By Colm Hebblethwaite, 21 June 2017, 1 comment. Categories: E-Commerce.

Millennial marketers see the value of job-switching

Every person with a job in particular sector has to ask themselves two fundamental questions:

Is the best way to progress to switch jobs every year or two or to stay in one place and try to work your way up?

And;

If you aren’t happy with your current working environment or role, should you try to change it or leave to try your luck in another role?

Much has been made of the fact that a significant proportion of millennials seem to have a different view of the correct answers to these questions then...

By Colm Hebblethwaite, 15 June 2017, 0 comments. Categories: Case Studies.

Teens switching to ‘on demand’ instead of live TV

A study of the viewing habits of children and teenagers in the UK highlights a number of important shifts in the way media is consumed.

The research, carried out by MediaCom, shows that a third of teenagers regularly view TV content on their smartphones. This has risen from 25% in 2016.

On demand services are increasingly popular amongst younger consumers, with 38% saying this method is the way they watch most of their programmes.

One of the factors underpinning this trend could be growing smartphone...

By Colm Hebblethwaite, 14 June 2017, 0 comments. Categories: Advertising.

Global Alliance for Creativity and Entertainment aims to reduce online piracy

30 content giants from across the world have come together to try and tackle the problem of online content piracy.

The Alliance for Creativity and Entertainment (ACE) lists its main aim as ‘protecting the dynamic legal market for creative content and reducing online piracy’.

Members of the coalition include such heavy-hitters as BBC worldwide, Amazon, MGM, Sky, Sony Pictures Entertainment and Twentieth Century Fox.

The last half decade has seen an explosion in investment...

By Colm Hebblethwaite, 13 June 2017, 2 comments. Categories: Content Marketing.

Marketers believe that trade and brand marketing need to come together

The growth of ecommerce and the complimentary focus on catering to shoppers across multiple channels, is creating a demand to combine brand and trade budgets, according to a study by Criteo and Kantar Millward Brown.

53% of the survey’s respondents hoped to connect trade and brand budgets in the near future. The combination of the two typically includes retail display allowances for product positioning, temporary price reductions, end caps and shopper marketing.

“Trade marketing is undergoing a...

By Colm Hebblethwaite, 12 June 2017, 0 comments. Categories: E-Commerce.

UK ad blocking growth rate slows

11 million UK internet users, or 21% will use some form of ad blocking software this year, according to eMarketer’s latest forecast.

The company estimates that this user growth will slow to single digits in 2018.

The forecasts identify an ad block user as any individual that installs software on an internet connected device specifically to stop the serving of advertising content on webpages or applications.

According to the forecast, by 2018 22% of UK internet users will be using this kind of software...

By Colm Hebblethwaite, 09 June 2017, 0 comments. Categories: Advertising Technology.

Women rule the world of social influence

In the emerging world of influencer marketing women tend to hold more sway then their male counterparts.

In fact, according to a global survey of over 2,000 digital influencers by IndaHash, it is a certain kind of woman that rules the social media influencer roost.

68% of social media influencers are female. To put this in context, a City University London study found that 55% of UK...

By Colm Hebblethwaite, 08 June 2017, 0 comments. Categories: Social Media Marketing.

One year until GDPR: What experts are saying

The looming EU General Data Protection Regulation (EU GDPR) body of regulations will come into effect one year from today.

EU GDPR is a group of rules designed to coordinate data protection laws across Europe that is set to become legal requirements from 25 May 2018.

The fines associated with EU GDPR can be as high as €20 million or 4% of global turnover.

The introduction of the regulations is set to shake up the way that many businesses, both within the EU and external to it, do business, interact with...

By Colm Hebblethwaite, 25 May 2017, 0 comments. Categories: Big Data, Data-driven marketing.

Are we entering the era of ‘Collaborative Exchanges’?

Is the era of organisation-led customer interactions being replaced by a system where the locus of control is negotiated between brands and consumers in collaboration?

A new report, titled From UX to CX: Rethinking the Digital User Experience as a Collaborative Exchange, from the MIT Initiative on the Digital Economy and Capgemini Consulting contends that we are entering a new era: that of ‘collaborative exchanges’ (CX).

Based on two years of research with customer-facing organisations and analysis of the ways...

By Colm Hebblethwaite, 24 May 2017, 0 comments. Categories: Customer Experience, Data-driven marketing, Data Science.

Is this the end of the display ad?

A new report by Forrester claims that the current ad model has lost its effectiveness and CMO’s should shift spending to relationship building.

The report, titled The End of Advertising As We Know It argues that ‘society doesn’t need advertising like it used to.’ The current interruption-driven model of display ads is being usurped by new digital tools and less receptive consumers.

So, what is going to replace the current model?

The system worked – for a while

In many ways, advertising has...

By Colm Hebblethwaite, 23 May 2017, 1 comment. Categories: Advertising, Advertising Technology.