What do customers want from ecommerce apps?
Purchasing items through a mobile app is becoming an increasingly common practice. Back in the dark ages of 2014, only 12% of total US ecommerce was done through mobile. By 2020, it is estimated that that group of early adopters will have swollen to 45% of all ecommerce spend.
This growth will spur more and more brands to create their own ecommerce apps. But aside from offering customers and easy way to purchase your products, do brands really understand what customers actually want from these apps.
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