AppNexus launches ad industry’s first programmable demand side platform

AppNexus is hoping to shake up the world of buy-side advertising with the industry’s first programmable demand side platform (DSP).

The AppNexus Programmable Platform (APP) uses machine learning in order to allow traders to manage and execute multiple customised and complex strategies. The company states that the platfrom allows for greater effecinecy in setting up campaigns, as well as managing and modifying them. Traders buy views rather than impressions with the platfrom’s identity and...

By Colm Hebblethwaite, 06 November 2017, 0 comments. Categories: Advertising Technology, Attribution.

Consumers share majority of seasonal gift ideas on dark social channels

It’s getting to that time of year. While we’re not quite at the hanging up decorations and cracking out the seasonal jumper’s stage yet, many people are starting to think about what gifts they are going to be giving to their loved ones this holiday season.

With not only Christmas beginning to loom over the horizon, but also Black Friday coming up too, many marketers are ramping up their efforts to see the year out with a bang.

But how do consumers decide what they are going to give as gifts?...

By Colm Hebblethwaite, 03 November 2017, 0 comments. Categories: E-Commerce.

Facebook ad revenue hits $10 billion

Facebook has beaten expectations with its Q3 results, although its shares fell due to the 2018 expense forecast.

The company reported a 49% jump in quarterly advertising revenue, reaching above $10 billion for the first time. Total revenue was $10.3 billion, of which $10.1 billion came from advertising.  

"Our community continues to grow and our business is doing well," said Mark Zuckerberg.

"But none of that matters if our services are used in ways that don't bring people closer...

By Colm Hebblethwaite, 02 November 2017, 0 comments. Categories: Social Media Marketing.

126 million US Facebook users may have seen Russia-banked posts

The scale and potential reach of political content allegedly uploaded onto Facebook by Russia-backed operatives has been revealed.

The social media giant has estimated that around 80,000 posts were produced and uploaded before and after the divisive 2016 US presidential election that saw Donald Trump narrowly beat Hilary Clinton.   

This means that the content, which focused on contentious social and political issues, could have been seen by as many as 126 million US Facebook users.

The revelation...

By Colm Hebblethwaite, 01 November 2017, 0 comments. Categories: Branding, Social Media Marketing.

Has smartphone usage fallen among young people?

According to new research by Kantar TNS, smartphone usage has fallen among 16 – 24-year olds for the first time.

The report states that mobile device owners in that age group spend an average of 2.8 hours using their phones daily. This is down from 3.9 hours last year. While this doesn’t sound like a lot, it is significant for a number of reasons.

Firstly, if accurate, it seems to fly contrary to the conventional wisdom that people (especially young people) are...

By Colm Hebblethwaite, 31 October 2017, 0 comments. Categories: M-Commerce, Mobile Marketing.

Twitter may turn a profit at the end of 2017

At first glance, you could be forgiven that Twitter’s Q3 results were another torrent of bad news for the beleaguered social media company.

But in among the admission of that it has been overstating its user numbers for years and logging its third straight quarterly revenue decline, there was an interesting piece of information.

The company stated that it may actually turn its first profit at the end of 2017. That’s...

By Colm Hebblethwaite, 27 October 2017, 0 comments. Categories: Social Media Marketing.

Marketers set their sights on VR and voice for 2018 sales and marketing strategies

As we enter the final stretch of 2017, many marketing managers and decision makers will be starting to prepare for next year.

A constant theme of modern marketing is the breakneck pace of technological change. Every year sees innovations in the way that consumers interact with brands and in the methods that companies can use to reach out to their audiences.

2017 has been no different, with a host of new technologies breaking into the mainstream. So, what will UK marketers be aiming to incorporate into...

By Colm Hebblethwaite, 26 October 2017, 0 comments. Categories: Campaigns.

Does office layout affect efficiency?

What effect does the environment in which you work actually affect the quality of the work you do? This is a question that agencies and brands ask all the time, especially when they see a plateau in growth or a perceived dip in quality.

There have been many theories as to what the best layout for an office should be. Should it be open-plan? Should employees have a set desk or be allowed to hot desk as they see fit? Should there be social spaces within the office?

Lots of companies have put time and effort...

By Colm Hebblethwaite, 25 October 2017, 1 comment. Categories: Best Practice.

Kinetic uses live traffic data to target drivers according to their speed

A new campaign from Toyota and contextual marketing and advertising agency Kinetic will use real-time traffic data to target drivers with different content based on context of their journey.

The campaign will run across the UK for two weeks from the 23rd of October and will look to get motorists interested in Hybrid vehicles as part of Toyota’s ongoing ‘We Choose Hybrid’ campaign.

In 70 locations motorists will be shown a different message depending on what speed they driving at when they...

By Colm Hebblethwaite, 24 October 2017, 0 comments. Categories: Advertising Technology, Campaigns.

Forensiq uses machine learning to expose sports bot fraud

Ad fraud detection company Forensiq has introduced a new generation of botnet detection algorithms to detect the latest strategies used to generate invalid traffic and steal advertising spend.

Through machine learning, the new algorithms can spot botnets that attempt to mimic human browsing patterns in order to evade detection.

It works by using behavioural analysis to identify automated browsing. The new algorithms have already had some success, flagging up 75% of pre-bid requests to NFL team domains as...

By Colm Hebblethwaite, 23 October 2017, 0 comments. Categories: Advertising Technology.

Real world measurement features sends Snapchat ad spend soaring 73%

A number of new offline features introduced by Snapchat have added value to advertisers, and led to the company having a mammoth Q3 2017.

According to data science and media technology firm 4C Insights, the social media company’s ad spend rocketed up by 73%. Instagram, which also implemented new features, saw its ad spend up 55% in the third quarter of the year.

4C analysed around $250 million in media spend from over 1,000 brands managed through its platform. Across the broad, there was a 31% increase...

By Colm Hebblethwaite, 19 October 2017, 0 comments. Categories: Advertising, Advertising Technology, Social Media Marketing.

The particular challenges of marketing luxury brands

Luxury brands occupy a unique position within the digital marketing landscape, and can provide interesting insight into how the one-size-fits all approach to selling yourself on the internet is not always effective.

What makes a brand count as ‘luxury’? Is it the quality of the design or of the materials used? A little bit, but if these were the only criteria then any well-made smartphone or pair of trainers would count. The key to luxury when it comes to marketing is the idea of exclusivity, the...

By Colm Hebblethwaite, 18 October 2017, 0 comments. Categories: Content Marketing, Personalised Marketing, Social Media Marketing.

Online video spend overtakes banner ads

The continued rise in popularity of online video is one of biggest changes in the digital advertising landscape to occur in the last decade.

Now, according to the Internet Advertising Bureau (IAB) and PwC, advertising spend on online video has overtaken banner ads for the first time in the UK.

According to the duo’s Digital Adspend report, the first half of 2017 saw advertisers spending £699 million on online ads, which amounts to a 46% year-on-year rise. Spend on banner ads meanwhile, fell by 2%...

By Colm Hebblethwaite, 17 October 2017, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

Facebook ‘Frames’ and Instagram ‘Geostickers’ highlighted as potential patent infringements

Facebook and Instagram have been issued cease and desist notices over their respective ‘Frames’ and ‘geostickers’ use of geolocation-based image overlays.

The notices were issued by Miami-based United American Corp (UnitedCorp), a holding and management company that focuses on telecommunication and information technologies.

The potential patent violation relates to UnitedCorp’s iFramed technology, which was granted a patent by the US Patent Trademark Office on October 3 2017. The...

By Colm Hebblethwaite, 16 October 2017, 0 comments. Categories: Content Marketing, Social Media Marketing.

Facebook is the most valuable social media for businesses

The effects that a well-maintained social presence that manages to both communicate your brands identity and sell its products or services can have on a company’s revenue and sales are significant.

There is, however, no one-size-fits-all approach to social media success, and the last few years have seen many companies charging headlong into the fray with no real strategy in place and an expectation of increased sales.

A lot of these companies have not had the desired results from their social campaigns,...

By Colm Hebblethwaite, 13 October 2017, 0 comments. Categories: Social Media Marketing.

Ad blocking costing UK publishers £3 billion in revenue a year

The UK has one of the highest rates of ad blocking in the world, with around 39% of users making use of the technology.

According to a new report by, this will cost UK publishers £2.9 billion in lost revenue in 2017.  This is a 15% increase on the £2.5 billion loss in 2016. estimates puts the UK’s annual contribution to the $100 billion global display market at an estimated $6 billion (£4.5 billion), so the loss is pretty significant. The loss in...

By Colm Hebblethwaite, 12 October 2017, 0 comments. Categories: Advertising, Advertising Technology.

Netflix is most positively talked about brand by millennials

Among UK millennials, Netflix is the brand that is most positively talked about brand.

The streaming service came out on top of YouGov’s annual BrandIndex rankings, which is made of over 2.5 million consumer interviews a year.

The list of brands with positive word of mouth among those aged 18-34 years old was dominated by those in the technology sector. Netflix won out with a score of 73.8, which was only just ahead of Facebook (73.5), Apple (73.3) and Airbnb (70.5).

You can see the rest of the top 10...

By Colm Hebblethwaite, 11 October 2017, 0 comments. Categories: Branding.

New technology uses subliminal facial expressions to decipher human emotion and personality traits

New software from ‘artificial emotional intelligence’ (AEI) company Human has the ability to recognise and track human emotions and characteristics in real time.

The technology looks at an individual’s subliminal facial expressions, those little ticks, twitches and micro-gestures that a person is not aware that they are making, but paint a detailed picture of their mental state.

The software is the first of its kind, and looks to take a brave new step from facial...

By Colm Hebblethwaite, 10 October 2017, 0 comments. Categories: Data-driven marketing, Data Science.

Buzzfeed UK reports £3.3m loss

Buzzfeed UK, the subsidiary of the US internet media company, has reported a pre-tax loss of £3.3 million last year.

This is despite more than doubling its turnover to £20.5 million on the previous years. This is the first year that the company’s accounts have been published in full at Companies House. Figures for 2015 show that the company reported a pre-tax profit of 338,395 and a turnover of £9.8 million.

Prior to 2016, the UK arm of the global media giant was still a small enough...

By Colm Hebblethwaite, 09 October 2017, 0 comments. Categories: Advertising, Content Marketing.

What does the Twitter character-limit increase mean for influencer marketing?

Twitter is currently in the process of rolling out a doubling of the 140 character limit that has defined it since its launch.

“We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming,” said Twitter product manager Aliza Rosen.

The issue of ‘cramming’ effects al languages aside from Japanese, Chinese and Korean, where it is possible to convey more...

By Colm Hebblethwaite, 06 October 2017, 1 comment. Categories: Social Media Marketing.