New tool uses facial recognition to suggest customers products based on their reactions

Choosing a holiday can be difficult, there is literally a world of choices to pick from. What if technology could help you pick?

We are not talking about AI that suggests you options based on popular destinations for people your age, or based on previous holidays. A new tool being introduced by online travel company uses facial recognition and multisensory displays to suggest travel destination based on user reactions to being shown different options.

The SenseSational online tool works by...

By Colm Hebblethwaite, 29 November 2017, 0 comments. Categories: Data-driven marketing, Personalised Marketing.

Majority of consumers say they would stop doing business with companies following a data breach

The majority of consumers say that they would stop doing business with a company once it experienced a data breach, according to a new survey by digital security company Gemalto.

The company surveyed over 10,000 consumers in 11 countries who currently use online or mobile banking, social media or online retail accounts.

70% reported that they would end their relationship with a business if it experienced a serious data breach. 69% do not think that businesses are taking the task of securing customer data...

By Colm Hebblethwaite, 28 November 2017, 0 comments. Categories: Big Data.

Snapchat introduces ‘promoted stories’

ASOS and HBO will be the first brands to make use of Snapchat’s new Promoted Story advertising format.

Snapchat ‘stories’ are a format that are used by millions of the social platform’s users to share photos and videos with other users. User stories last for 24 hours and can be viewed any amount of times during that period.

The idea to open this format to brands is an attempt to drive up advertising revenues and help reverse the company’s poor run of financial form....

By Colm Hebblethwaite, 27 November 2017, 0 comments. Categories: Advertising, Social Media Marketing.

UK consumers prefer personalisation over promotions

As the chaos of Black Friday erupts over in the Atlantic, UK consumers are by all accounts enjoying a more sedate end to the working week.

In fact, the yearly sales bonanza has so far to take off in the UK in the same way that it has in America.

New research from Harris Interactive provides one big possible reason for this. The study, carried out on behalf of Sizmek, seems to show a major preference for personalised digital ads over one-off discounts or promotions. 40% of the consumers surveyed were not...

By Colm Hebblethwaite, 24 November 2017, 0 comments. Categories: Advertising, Personalised Marketing, Video & Audio Marketing.

GroupM: UK advertising will grow 4.8% to £19.8 billion in 2018

Despite the economic uncertainty of Brexit and the varying state of retail sales, UK advertising looks set to enjoy its ninth successive year of growth in 2018.

According to GroupM, the world’s largest investment group, the UK will remain one of the fastest-growing media markets in the world with a 4.8% growth. This will take total investment to $19.8 billion.

This is an upgrade from the group’s previous prediction, six months ago, of 4.5%.

GroupM also believes that 2017 will close with better...

By Colm Hebblethwaite, 23 November 2017, 0 comments. Categories: Advertising.

Reader/publisher relationship has ‘catalytic’ effect on ad effectiveness

Conventional wisdom says that if the editorial content around an online ad is good quality, then the effectiveness of the ad is increased. While there is certainly some truth to this, a new study purports to show that the issue is far more complicated the many in the industry think.

Inskin Media compared the conscious and subconscious reactions of 4,370 people who were served online ads on websites either with or without publisher branding.

The results indicate that the publisher branding on some of the sites...

By Colm Hebblethwaite, 22 November 2017, 0 comments. Categories: Advertising, Content Marketing.

Millennials, culture and brands: an interview with Amplify’s Krupali Cescau

Millennials – those who have come of age in a period of vast technological change – are a sought-after group among marketers. They are internet savvy, smartphone-wielding and eager to establish themselves as valued workers and prospective property owners.

They are also not a single, uniform entity.

For marketers, who already have a habit of pigeonholing people into conceptually neat categories, the need to acquire as much user data as possible has made understanding what makes young consumers tick...

World Television Day 2017 – is TV still the world’s most effective advertising medium?

As far as global ubiquity goes, television is hard to beat. While it may have be in the process of being usurped in sheer global reach by the internet, it is safe to say that you will find people staring at TV sets in all corners of the globe.

21 November is World Television Day, and has seen the release of a stream of figures showing TV’s continued strength as an advertising medium.

A new report from the newly formed Global TV Group, which brings together broadcasting trade bodies from Europe, North...

By Colm Hebblethwaite, 21 November 2017, 0 comments. Categories: Video & Audio Marketing.

40% of Christmas spend to be done on Black Friday

According to Purch’s 2017 Christmas Spending Survey, Black Friday will account for 41% of Christmas gift spending in the UK this year.

A further 22% will be done in the final two weeks leading up to Christmas eve. The UK festive period in the closing days of 2017 is likely to be defined by the uncertainty associated with Brexit.

With many people reigning back on spending and retail sales taking a hit, the proportion of shoppers who said they would be looking to snag tech-related bargains has jumped 17%...

By Colm Hebblethwaite, 20 November 2017, 0 comments. Categories: Commerce, E-Commerce.

The average person has 7 social media accounts

It can be easy to lose track of how many social media accounts you have. After all, how many people of a certain age never officially closed down their MySpace account?

According to a new report from GlobalWebIndex, the average person now has 7.6 active social media accounts, with 98% of people having at least one social network account. The tech company polled 89,029 people aged 16-64 across 40 countries.

The average number of social networks raises with young consumers to 8.7 for those aged 16-34, although...

By Colm Hebblethwaite, 17 November 2017, 0 comments. Categories: Social Media Marketing.

Forrester’s: 2018 will see chief growth officers replace CMOs

Forrester have released their predictions for what 2018 will hold, ranging from retail to GDPR.

In the world of CMOs, the company has predicted that marketing meetings in 2018 are going to dominated by one word: ‘growth’.

But not normal growth, CEOs are all going to be after the elusive ‘disruptive growth’. In a commercial landscape coming to be defined by rapid consumer-driven change, CMOs will be under pressure to make sure their organisations stay ahead of the...

By Colm Hebblethwaite, 15 November 2017, 0 comments. Categories: Advertising, Branding, Customer Experience, Personalised Marketing.

Consumers willing to share location data with apps despite privacy concerns

Consumer willingness to share their mobile device’s location data with apps has grown in the last two years, although many still harbour significant concerns

The figures come from new research by mobile marketing platform Verve that asked 2,000 UK adults how comfortable they were letting independent apps know their whereabouts.

55% of respondents said that they were more comfortable sharing the information now than they were two years ago, with 73% allowing select apps to access the information....

By Colm Hebblethwaite, 14 November 2017, 0 comments. Categories: Data-driven marketing, Mobile Marketing.

Half of Brits prefer buying physical media over digital downloads

According to a new study by ecommerce giant eBay, 52% of British consumers now claim to prefer physical books, music, film/TV and video games over digital downloads.

As part of its Guide to Physical Media, the company interviewed over 2,000 adult consumers across the UK.

 76% of those surveyed have bought at least one item of physical media in the last year. The main reasons given for going physical over the often-easier route of digital downloads were the emotional satisfaction of ownership and an increasing desire...

By Colm Hebblethwaite, 13 November 2017, 0 comments. Categories: Commerce, E-Commerce.

Gearing up for the largest ecommerce event of the year: China’s Single’s Day

Consumers in the UK, US and Europe may be looking forward to picking up discounted goods in the run up to Christmas in the Black Friday holiday sales in late November. But many would have no idea that the largest ecommerce event on the planet is happening across the world.

11 November is China’s Single’s Day. Spearheaded by ecommerce giant Alibaba, the holiday began as an ‘anti-Valentine’s Day’ in 2009, the event has grown into a global online shopping extravaganza.

“In the...

By Colm Hebblethwaite, 10 November 2017, 0 comments. Categories: E-Commerce.

Chatbots and the rise of conversational marketing

In an ideal world, every brand would be able to dedicate enough resources to give each customer the time and attention they need. Nothing can be as annoying for a customer as a bad or lacklustre customer service experience, where they feel that they were not being given the attention they deserved.

If a brand gives too many of their customers this kind of experience, they may find that they don’t have as many customers after a while.

In a survey of Fortune 500 marketing professionals carried out by...

By Colm Hebblethwaite, 09 November 2017, 0 comments. Categories: Customer Experience, Personalised Marketing.

Snap Q3 earnings show weak revenue and user growth

The share price of Snap, the parent company of Snapchat, fell sharply yesterday as the company’s Q3 earnings report showed that revenue had come in way under expectations.

The company had been predicted to earn $237 million in revenue in the quarter, but actual earnings came in at $207.9 million. Snap also posted a big loss of $443 million, including a $40 million charge on unsold Spectacles hardware.

However, average revenue per user was up 39% when...

By Colm Hebblethwaite, 08 November 2017, 0 comments. Categories: Social Media Marketing.

Majority of CMOs struggling to unify online and offline

85% of marketers are having trouble joining together their online and offline customer data, new research by Conversant has found.

As part of its CMO report, the company surveyed over 60 international CMOs about the challenges they face in today’s data-driven market. The findings show that a minority of 16% were ‘very confident’ that they are capable of identifying an individual across multiple devices online.

61% said that they are aiming to...

By Colm Hebblethwaite, 07 November 2017, 0 comments. Categories: Personalised Marketing.

AppNexus launches ad industry’s first programmable demand side platform

AppNexus is hoping to shake up the world of buy-side advertising with the industry’s first programmable demand side platform (DSP).

The AppNexus Programmable Platform (APP) uses machine learning in order to allow traders to manage and execute multiple customised and complex strategies. The company states that the platfrom allows for greater effecinecy in setting up campaigns, as well as managing and modifying them. Traders buy views rather than impressions with the platfrom’s identity and...

By Colm Hebblethwaite, 06 November 2017, 0 comments. Categories: Advertising Technology, Attribution.

Consumers share majority of seasonal gift ideas on dark social channels

It’s getting to that time of year. While we’re not quite at the hanging up decorations and cracking out the seasonal jumper’s stage yet, many people are starting to think about what gifts they are going to be giving to their loved ones this holiday season.

With not only Christmas beginning to loom over the horizon, but also Black Friday coming up too, many marketers are ramping up their efforts to see the year out with a bang.

But how do consumers decide what they are going to give as gifts?...

By Colm Hebblethwaite, 03 November 2017, 0 comments. Categories: E-Commerce.

Facebook ad revenue hits $10 billion

Facebook has beaten expectations with its Q3 results, although its shares fell due to the 2018 expense forecast.

The company reported a 49% jump in quarterly advertising revenue, reaching above $10 billion for the first time. Total revenue was $10.3 billion, of which $10.1 billion came from advertising.  

"Our community continues to grow and our business is doing well," said Mark Zuckerberg.

"But none of that matters if our services are used in ways that don't bring people closer...

By Colm Hebblethwaite, 02 November 2017, 0 comments. Categories: Social Media Marketing.