Google extends AMP with new story format
Google’s Accelerated Mobile Pages (AMP) was initiated as a project to improve the performance of mobile web pages. The project has so far mostly focused on making loading and rendering for existing text-heavy articles such as those found on news sites or cooking blogs.
The company is now looking to extend the project beyond this with the launch of the AMP story format.
On mobile, users tend to browse a lot of articles, but only engage with a few in-depth. This is because the majority of articles on the...