Developers use adblockers and don’t engage with online ads

Adblocker usage is much higher than the average for internet users, according to the newly released State of Developer Engagement Report from Stack Overflow. The world’s largest online community for developers surveyed its users from the programmer workforce and gained over 100,000 responses from 183 countries.

The responses reveal a number of challenges for advertisers that are specifically looking to target developer audiences.

For a start, 72% of developer respondents reported using an adblocker...

By Colm Hebblethwaite, 13 March 2018, 2 comments. Categories: Advertising, Advertising Technology.

Dropbox and Salesforce team up to drive enterprise collaboration and brand engagement

Leading collaboration Dropbox has announced that it is joining forces with the world’s most widely used CRM provider Salesforce. The news is certainly likely to give Dropbox a major boost as it prepares for its IPO later this year.   

The pair aim to deliver two new integrations they hope will allow for better inter-organisational collaboration and providing a better drive for brand engagement.

“Customer success is core to everything we do at Salesforce and it inspires our...

By Colm Hebblethwaite, 12 March 2018, 0 comments. Categories: CRM.

Mornings and lunchtimes worst time to ask people to re-subscribe, says study

With GDPR coming into force in just over two months, the issue of trying to reconfirm marketing preferences and asking consumers to re-subscribe is weighing heavily on a lot of company’s minds.

The new regulations make it a requirement for companies to gain the explicit consent of individuals if they are going to store and user their data. Individuals will have to specifically opt-in for things like marketing emails, instead of having a box pre-ticked for them.

One effect is that a lot of organisations...

By Colm Hebblethwaite, 09 March 2018, 1 comment. Categories: Email marketing.

International Women’s Day: comments from the ad industry

Today (8 March) is International Women’s Day, and this year’s them is all about pushing for gendar parity. A recent report from the World Economic Forum claims that while the difference in pay between the genders has been a topic of growing importance, real progress seems to be some far off.

The report estimates that it will take 217 years to achieve gender parity across the world.

The marketing and advertising industry have been eager to jump on the...

By Colm Hebblethwaite, 08 March 2018, 0 comments. Categories: Advertising, Best Practice.

What kind of music is best for campaigns?

We can all pull some short jingle for a long-discontinued brand out of the depths of our minds if prompted in the right way. Equally, distinctive brand imaging or logos have the ability to stick to our subconscious like Velcro.

Music is an important tool in the marketing toolkit and is capable of elevating a campaign from bog standard to ubiquitous. Among consumers as well, music is often thought of as being more memorable when it is used in a marketing context.

At least, this is what 60% of respondents said...

By Colm Hebblethwaite, 07 March 2018, 0 comments. Categories: Video & Audio Marketing.

Who won the Oscars Twitter battle?

As well as the usually hotly-contested battles for best director and actors, the Oscars in recent years has become a competition for social media dominance as well. Social analytics provide a good indicator of where the public interest lies, and whether this diverges with the industry narrative.

The news coverage of the annual awards bonanza was dominated by the ongoing scandal enveloping Hollywood. Two studies of social media on Twitter both in the run up to, and during the ceremony itself from Kantar Media...

By Colm Hebblethwaite, 06 March 2018, 0 comments. Categories: Social Media Marketing, Web Analytics.

Can your employees recite your organisation’s vision and values?

You would expect that of all the members of a company’s workforce, marketing employees would be the best bet to give strangers a word-perfect recitation of its vision and values.

Well, according to a survey of 2,000 UK employees by Rungway, this assumption could be wrong. 52% of the marketing professionals surveyed could not recite their company’s vision and 49% could not list its values.

39% reported that they would have liked to have more involvement in the production of their employers vision...

By Colm Hebblethwaite, 02 March 2018, 0 comments. Categories: Best Practice.

Google on top again as search beats social on referral traffic

According to research by content marketing platform Shareaholic, search outpaced social in the percentage of overall traffic that it delivered in 2017. This reverses a trend of social dominance that began in 2014.

The analytic platform looked at externally referred traffic from over 400 million internet users and 250,000 mobile and desktop sites. A year ago site visitors were more likely to be referred from social networks, but search seems to have made a comeback in 2017.

Search drove 35% of site visits in...

By Colm Hebblethwaite, 01 March 2018, 1 comment. Categories: Search Marketing, Social Media Marketing.

MWC2018 - Roundup of the main smartphone announcements

As would be expected of an event where it takes a solid 40 minutes to walk from one end to the other, there is a lot going on at this years Mobile World Congress (MWC).

Taking place in an uncharacteristically grey and gloomy Barcelona, this year’s event featured all the big players in the smartphone market.

Here is a rundown of all the major smartphone-related announcements so far on day 2.

Samsung

Samsung used MWC 2018 to showcase the latest version of its flagship Galaxy line of phones  in a big (and widely

By Colm Hebblethwaite, 27 February 2018, 0 comments. Categories: Mobile Marketing.

Google introduces AdSense Auto Ads

Google is bringing more AI into its ad business with the introduction of a new ad unit for AdSense. The new release aims to use the power of machine learning to try and optimise ad placement.

The new Auto Ads uses machine learning to “read” webpages and work out what the most appropriate places to put ads might be, and how many ads should be run. Publishers can activate the feature by adding a single line of code to their pages.

The service first appeared in a quiet, limited beta in in the second...

By Colm Hebblethwaite, 22 February 2018, 0 comments. Categories: Advertising Technology, Automation.

Customer experience management top strategic priority for 2018/19

A global survey of 13,000 marketing, creative and technology professionals has found that customer experience management has emerged as the top strategic priority for businesses in the coming year.

The findings were published by Adobe and Econsultancy as part of the former’s Digital Trends report for 2018. 45% of respondents ranked customer experience as one of their three most important tasks in the next 12 months, with 20% listing it as their primary strategic focus.

Many think that they are on their...

By Colm Hebblethwaite, 21 February 2018, 1 comment. Categories: Customer Experience.

Third of Winter Olympics viewers watching online

A global survey of over 30,000 Winter Olympics fans has found that 35% are now consuming the sports extravaganza online.

The data was compiled by tech company GlobalWebIndex, who is calling the findings a “huge opportunity” for online advertisers. The company polled people who identified as Winter Olympics fans by the fact that they watch the event either on TV or online. These fans spend an average of two hours and 24 minutes a day on social media.

Amongst online viewers, it is YouTube, perhaps...

By Colm Hebblethwaite, 20 February 2018, 0 comments. Categories: Advertising, Advertising Technology, Video & Audio Marketing.

UK small businesses planning to increase marketing spend in 2018/19

The average UK SME owner will be putting around 16% of their 2018/19 on marketing, according to a study by performance marketing network affilinet.

The company polled 1,394 SME business owners in the UK who had set up their business in the last five years. Half of them were planning to up their marketing spends as a direct result of seeing their competitors get high levels of return on their own spending.

32% of respondents said that their plan to increase marketing spend was the result of a successful year...

By Colm Hebblethwaite, 19 February 2018, 0 comments. Categories: Content Marketing, Social Media Marketing.

Third UK consumers will exercise GDPR right to be forgotten

Over a third of British consumers are planning to use their ‘right to be forgotten’ when GDPR comes into effect, according to research by independent media agency the7stars.

In a survey of over 1,000 UK consumers, 34% said that currently want to use their new powers to ensure that companies do not use their personal data for marketing purposes. The research revealed that concerns over data protection and privacy are weighing fairly heavily on the mind of consumers.

Only 19% of those surveyed were...

By Colm Hebblethwaite, 15 February 2018, 0 comments. Categories: Customer Experience, Data-driven marketing.

Google’s Chrome ad blocker switches on tomorrow

February 15th marks the date that Google will enable its highly-anticipated in-built ad blocker for Chrome.

Google has said that the aim is not to get rid of all ads from Chrome, but to specifically target the most annoying and intrusive ads out there. The company will be using the standards set out by the Coalition for Better Ads to judge which ads will be blocked.

Of particular focus will be full page ads that block users from seeing page content (prestitial) and flashing animated ads. This were identified...

By Colm Hebblethwaite, 14 February 2018, 0 comments. Categories: Advertising.

Google extends AMP with new story format

Google’s Accelerated Mobile Pages (AMP) was initiated as a project to improve the performance of mobile web pages. The project has so far mostly focused on making loading and rendering for existing text-heavy articles such as those found on news sites or cooking blogs.

The company is now looking to extend the project beyond this with the launch of the AMP story format.

On mobile, users tend to browse a lot of articles, but only engage with a few in-depth. This is because the majority of articles on the...

By Colm Hebblethwaite, 13 February 2018, 0 comments. Categories: Content Marketing, Mobile Marketing.

Unilever threatens to pull ads from Facebook and Google

Unilever, one of the world’s biggest advertisers, has announced that it is considering pulling its ads from Facebook and Google in a bid to avoid platforms that “create division”.

The consumer goods multinational, which owns brands Lynx, Persil, Ben & Jerry’s and PG Tips, does not want its ads appearing on platforms that promote hate or fail to protect consumers.

Unilever is the world’s second largest marketing spender, behind Proctor and Gamble. Last year the company spent...

By Colm Hebblethwaite, 12 February 2018, 0 comments. Categories: Advertising.

Gen Z engaging with 10 hours of online content a day

One fact has become indisputable in the last few years: the British population is addicted to digital content. According to research by Adobe into the UK’s content consumption habits, millennials spend an average of 8.5 hours a day reading, watching, creating and engaging with content on their devices.

If this sounds high, it is above the UK average of 6.9 hours, but well below that of the generation below them. According to the research, Generation Z spend a whopping 10.6 hours engaging with online...

By Colm Hebblethwaite, 09 February 2018, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

Twitter posts its first ever profitable quarter

Twitter’s shares jumped over 20% on news that the social media company returned to revenue growth after reporting its first-ever profitable quarter.

The company’s performance in the last three months of 2017 brings a positive end to an otherwise difficult year. The company instituted a number of changes aimed at making it more competitive with regards to advertising.

The company, which has long trailed being Google and Facebook in terms of building a userbase and advertising revenue, brought in...

By Colm Hebblethwaite, 08 February 2018, 1 comment. Categories: Social Media Marketing.

Snapchat quarterly figures break losing streak

Snapchat has reported quarterly sales and user growth for the first time since going public in March 2017.

The news that the beleaguered social media company had soundly beaten Wall Street’s estimates sent its stock rocketing by over 20% on Tuesday. This was the closest the parent company, Snap, has come to topping its IPO price of $17 since July 2017.

The centrepiece of the positive results was a 72% jump in sales from this time last year to $286 million. This was heralded as a vindication of the...

By Colm Hebblethwaite, 07 February 2018, 0 comments. Categories: Social Media Marketing.