Developers use adblockers and don’t engage with online ads
Adblocker usage is much higher than the average for internet users, according to the newly released State of Developer Engagement Report from Stack Overflow. The world’s largest online community for developers surveyed its users from the programmer workforce and gained over 100,000 responses from 183 countries.
The responses reveal a number of challenges for advertisers that are specifically looking to target developer audiences.
For a start, 72% of developer respondents reported using an adblocker...