Agency measures brand’s emotional connection to their audiences
Design agency Conran Design Group has partnered with emotion analytics company Adoreboard to study the emotional responses consumers have online to brands.
Focusing on pharmaceutical brands, the study looked at social media to see how people reacted to the interactions they had with companies.
A complex set of mathematical algorithms were used to measure the emotions expressed by both consumers and brands themselves.
After analysing 44,800 Twitter interactions between patients and 14 global...