The rise of native and the changing role of the third party ad server
In an industry with a habit of regular reinvention, it can be hard to tell which innovations will be a passing fad and which will drive a significant shift in gear.
Right now, it’s apparent native advertising is one trend set to permanently alter the direction of digital travel. And for third-party ad servers this will mean big changes.
Accounting for 29% of UK display ad spend, native advertising — bespoke ads that take on the look of...