The top five gamification mistakes marketers make – and how to avoid them

Gaming has been around for decades, and anyone who has ever played a game of Candy Crush Saga will tell you, it’s undeniably addicting. I know I’m not alone on this – considering the deceptively simple game has generated more than 500 million installs during its first year in the app stores. As online gaming continues to soar in popularity, it makes sense that it’s caught the attention of advertisers and marketers who are eager to reach the growing gaming...

By Darold Parken, 16 March 2017, 1 comment. Categories: Customer Experience, Gamification.