Don’t let big data make your head spin: Building a user-friendly marketing ecosystem

Welcome to today’s marketing data ecosystem.  It’s a myriad of data sources and tools that are supposed to help you to make more informed ‘data driven’ decisions; taking the guess work out of everything from media buying to sales and revenue attribution. That said, in reality, it can seem like a daunting array of ever-proliferating information, technologies, and vendors that makes you wonder: will it really make my job easier? The buzzwords alone - like Hadoop, big data and...

By Tom Miller, 13 March 2017, 0 comments. Categories: Big Data, Data-driven marketing, Web Analytics.