Branding for the heart and the brain: Getting the typography right

The success of a brand today hinges on its ability to speak to its audience in a voice that can be heard clearly. Brands must compete not only with other brands, but also with the ever-changing contexts in which their brands might be seen. In our increasingly brand- and smart device-saturated world, this can be as challenging as humming a tune in Times Square and hoping that pedestrians strolling around the Village will hear and sing along.

Typography is the voice of a brand

By Nadine Chahine and Jonathan Dobres, 09 March 2017, 0 comments. Categories: Branding, Content Marketing.