Why AI and automation are among the key marketing trends to watch in 2017

With mobile usage, virtual reality and voice-search on the rise, marketers must adapt to the changing landscape in which people search and consume information in order to stay ahead of the competition.

Below are five break-out trends that organizations will need to consider in 2017 in their marketing strategies. To start, let’s look at one of the biggest and most controversial trends in marketing: The emergence of chat bots.

AI chat bots will expand beyond early adopters

Throughout 2016, we saw a rise in the number of companies using...

By Marcus Taylor, 07 March 2017, 1 comment. Categories: Advertising Technology, Automation, Search Marketing.