How artificial intelligence will revolutionise marketers’ lives

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Marketers are usually the ones responsible for creating the buzzwords that follow us everywhere we go; that is, until artificial intelligence (AI) turned the tables and made the whole marketing industry buzz with excitement. But will AI make life easier for marketers or will it, in the end, replace them?

We believe that AI will not replace marketers but enhance their knowledge and experience. AI will...

Back to basics: Quick ways to grow your email subscriber list

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One of the most important jobs of a marketing manager is to curate an email database - and this is not an easy task. How can you be sure it's up to date and that you are using it effectively?

Most importantly, how can you encourage more people to subscribe?

Unfortunately, a lone opt-in box on your website won't be enough. To significantly expand your email list, you'll need to incorporate and encourage sign-ups across all of your marketing, social strategies, and content.

By Steven Ledgerwood, 12 October 2016, 0 comments. Categories: Email marketing.