How are chatbots evolving the retail industry?

The rise of AI has been well documented over the past few years, and there are countless predictions about how quickly robots will take over the workplace.

Chatbots have become a ubiquitous theme across almost every customer-facing industry, as businesses explore how they can incorporate the technology into their services and platforms, shaking up their customer service function and cutting costs.

As consumers have embraced the convenience of ecommerce, more conversations are taking place online. With an IBM survey...

By Guy Chiswick, 24 July 2017, 0 comments. Categories: Commerce, E-Commerce, S-Commerce.

Mobile payments: What marketers need to know in 2017

(c)iStock/MartenBG

It was inevitable that the next big step in mobile payments was going to come from Amazon. Yes, with the announcement that they will be launching a checkout-free store in 2017, the omnichannel customer experience is set to be transformed (admittedly on a small scale, for now).

The technology in the Seattle-based Amazon Go shop will allow customers to choose their products and then leave without the pain of queuing – the bill will be charged back to their Amazon accounts. Innovation indeed, and...

By Guy Chiswick, 06 January 2017, 0 comments. Categories: Mobile Marketing.