Believable product reviews build consumer trust for businesses

Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it?

Or maybe you are suddenly requested to leave a review for a restaurant you have never heard of and which on further inspection turns out to be a back-street wheelie bin compound.

Sadly, these are real-life examples of the various ruses that have eroded confidence in online reviews, even though the...

By Matt West, 21 July 2017, 0 comments. Categories: Customer Experience, Search Marketing.

Why more needs to be done to address fake online reviews

(c)iStock/Geber86

President Obama has signed into effect a new law that stops US brands from punishing its customers for leaving bad reviews. The Consumer Review Fairness Act of 2016 makes the practice whereby businesses hide non-disparagement clauses in their terms and conditions illegal.

The aim of the bill is to stop companies from imposing penalties on consumers who would leave negative comments on websites.

The bill comes at a pertinent time when...

By Matt West, 04 January 2017, 1 comment. Categories: Branding.