The bots are coming: examples from food, automotive, cosmetics and fashion

For all the ongoing discussion about AI stealing our jobs – it’s already very much here.

In particular, AI is prevalent on the computers in our pockets, our phones. 72% of US smartphone users now use 6 apps daily - and AI has well and truly infiltrated them – with voice assistant and chatbot technology being seamlessly overlaid onto our most used apps.

It’s now paying our car tax and booking our plane tickets. A child born today is essentially AI-native, interacting with Amazon Alexa...

By Ray Fowler, 26 June 2017, 0 comments. Categories: Data-driven marketing, Personalised Marketing.

Key retail tech trends marketers should watch out for in 2017

(c)iStock/Muenz

At the recent Future of Retail event, the one question all attendees were seeking to answer was what tech will we see in the coming months that will bolster the struggling high street.

We saw augmented reality hit the mainstream in 2016 and 2017 will be no different. Visual technologies, the likes of augmented and virtual reality, will have a big impact on retail next year as brands look to create immersive, theatrical experiences in-store.

We can already see this emerging as a theme in the...

By Ray Fowler, 19 December 2016, 0 comments. Categories: E-Commerce.