Why brands need to catch the hype train to reach digital audiences

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The internet has created a world full of hype. From the latest smartphone to remakes of Hollywood blockbusters, annual versions of the same videogames or the most recent fashion line; online audiences react quickly and get very excited about things long before they’ve launched.

To get the hype train rolling with such an engaged audience, it’s important for advertisers to make smart decisions and activate media when excitement and engagement is at its highest.

Focus on digital...

By Sam Wade, 24 November 2016, 0 comments. Categories: Gamification.