Ecommerce teams need to stop wasting time and start leveraging AI
Was 2017 the year Artificial Intelligence (AI) came of age – or simply reached its hype peak?
While the future looks exciting, is AI really making a difference to the retail experience, for customers or eCommerce teams? Most UX teams remain massively frustrated. Yes, eCommerce generates loads of data – but still very little useful insight. What is the priority? Where is the actionable insight that can be used to inform the PPC strategy or maximise the experience of mobile customers?