Black Friday: There’s an elephant in the room

(c)iStock/Kikovic

From a brand marketing point of view Black Friday is a disaster – it’s short termism at it’s worst, with little or no regard for the long term damage to reputation and profitability. 

Stand back and look at it dispassionately, and it’s crazy that a frantic day of knock down prices and brawls over flat screen TVs was ever seen as holding the key to tipping into annual profit. 

A different approach

In truth Black Friday is a not-so-subtle hint that a different...

By Frank Schoutissen, 23 November 2016, 0 comments. Categories: Commerce.