Programmatic ad-buying in 2017: What marketers should know

2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and challenges.

While data continues to be the cornerstone of transacting programmatically, most buyers are still too reliant on commoditised third party data and need to do a better job using first party. 

Programmatic creative became a hot topic this year, but in reality it was not being properly executed at scale even though the enabling technology was (and is) available.  


By Sam Bell, 21 November 2016, 0 comments. Categories: Programmatic.