Why marketing agency producers need to be more creative than ever

(c)iStock/Jacob Ammentorp Lund

After months of planning, creative development and focus groups, going into production today can be a moment of both terror and excitement.

The explosion of new platforms, programmatic, expansion of digital and the need for brands to be publishers, the question on everybody’s mind is: “How are we going to make it?”

Great ideas, lost in complex bidding

The challenge for the industry is that most agency producers have been trained to focus on the creative side,...

By Sergio Lopez, 17 November 2016, 1 comment. Categories: Data-driven marketing, Data Science.