How to use programmatic to drive branding results

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In a world crowded with advertising, how can brands stand out? And more importantly, how can high-reach branding campaigns be made relevant to every individual?

For me, programmatic is the answer and can play a huge part in helping brands to stand out and drive results.

Time and time again we are faced with the age-old argument of whether data and creativity conflict with each other or work together to drive results for advertisers.

This has been further scrutinised by theorists, such as...

By John Goulding, 14 November 2016, 0 comments. Categories: Programmatic.