The SEO faux pas in McDonald’s ''that place where Coke tastes so good" campaign

When one of the world's leading companies achieves 4 million hits on YouTube, you can bet that everyone is lovin' it.

Especially the ad agency that came up with the idea of the Hollywood star Mindy Kaling, endorsing another brand, Coca-Cola, and linking it all to Google search.

So why are so many people in the SEO community spluttering on their drinks over the TV and online campaign designed to drive online search? At first glance the ads seem to show a perfect pitch and a nod to all users of modern...

By Simon Schnieders, 02 May 2017, 0 comments. Categories: Search Marketing.

How will Google’s mobile first indexing impact your SEO campaigns?

(c)iStock/LDProd

When publishing on the web, it’s not uncommon for marketers to serve different content between their mobile and desktop pages. However, the issue here is that Google ranks websites using a desktop crawl for all of their searches regardless of the device being used.

Whilst this has no effect on those searching the web through a desktop device, it can cause a significant problem for those searching on mobiles and tablets with many users on mobile search selecting results that appear to answer what...

By Simon Schnieders, 14 December 2016, 0 comments. Categories: Search Marketing.

What Google’s upcoming mobile search update means for marketers

From January 2017, Google is set to carry out its newest update to its mobile search algorithm.

The Google Interstitials mobile penalty is the second part to Google’s ‘mobile- friendly’ update and is set to penalise pages on mobile sites that show intrusive interstitials, such as unnecessary popups, that block content and impede the user experience.

With over half of all searches coming from mobile devices, it comes as no surprise that Google prioritises mobile search and wants to make the...

By Simon Schnieders, 09 November 2016, 0 comments. Categories: Search Marketing.