Why all we want for Christmas is consumer insight

The festive lights are up on Oxford Street and Selfridges has unveiled a sequin-adorned Father Christmas window display. It can only mean one thing – the biggest shopping period of the year has begun.

Research from QVC predicts Londoners will spend almost £530 each on Christmas goods this year.

At a time when consumers are ready and willing to part with their hard-earned cash, retailers need to take every opportunity to deliver a relevant and engaging shopping experience. But with the complexity...

By Ken Parnham, 08 November 2016, 0 comments. Categories: Customer Experience, Data-driven marketing.