Act now to benefit from a programmatic future

Programmatic is marketing’s biggest buzzword. It’s been discussed and rehashed time and time again; covered by every half respectable marketing publication, blog, and social media page trying to stay relevant. On the one hand, this coverage is warranted because programmatic represents the next big industry shift in communicating with customers. However, it has also brought on a sense of confusion with an underlying tone that programmatic is a complex approach for marketers of the future. The...

By Mark Ash, 09 January 2017, 0 comments. Categories: Advertising, Advertising Technology, Best Practice, Programmatic.

Email's not dead, it's just getting harder to do well

(c)iStock.com/Jacob Ammentorp Lund 

Earlier this year, researchers revealed the average person’s attention span is eight seconds. That’s one second less than the average attention span of a goldfish, and roughly how long it took to read this sentence. 

This change in attention span is arguably a result of consumers becoming digital multi-taskers, known to switch media platforms as many as 27...

By Mark Ash, 13 October 2016, 0 comments. Categories: Email marketing.