How data analysis became the new social media marketing
With every new automation platform, marketing metric and social media site, the day-to-day roles and responsibilities of marketers have grown increasingly complex.
To understand traditional marketing (promoting the right product, in the right place, for the right price) is no longer enough.
Today’s marketers must be experts in everything from SEO, advertising and PR, right through to graphics design. Even basic web coding skills are increasingly becoming a must-have string on...