Stop sending us irrelevant marketing messages, say consumers


Brands are not making the best use of technology to engage with their customers according to a new study of more than 1,100 consumers across the UK.

Despite access to more physical and digital marketing channels and a greater amount of data than ever before, businesses continue to send communications that their customers deem irrelevant.

Today’s time-poor, marketing-savvy consumers find this unnecessary, irritating and frustrating.

With 59% of Britons in the survey discarding...

By Kieran Kilmartin, 19 October 2016, 0 comments. Categories: Best Practice.

How BHS can become a phoenix from the ashes with its relaunch


We all love a story with a happy ending, especially when good triumphs over bad, heroes overcome villains and twists and turns keep us on our toes. The story of British Home Stores, or BHS, is one of these stories. 

The iconic British brand, established in 1928, succumbed to the challenge of physical and digital retailing earlier this year and gave up the ghost. With tired stores, confused product lines and jaded consumers, it lost itself along the way somewhere: it became a bit...

By Kieran Kilmartin, 30 September 2016, 0 comments. Categories: Case Studies, Commerce, E-Commerce.