Stop sending us irrelevant marketing messages, say consumers
Brands are not making the best use of technology to engage with their customers according to a new study of more than 1,100 consumers across the UK.
Despite access to more physical and digital marketing channels and a greater amount of data than ever before, businesses continue to send communications that their customers deem irrelevant.
Today’s time-poor, marketing-savvy consumers find this unnecessary, irritating and frustrating.
With 59% of Britons in the survey discarding...