Tilt and shake: Taking smartphone advertising up a level
As another year brings new devices from Samsung, Apple and Google and others, smartphones continue to be ubiquitous in the modern world.
As such, today’s consumers are very used to the idea of advertising being delivered through their favourite devices. We’re used to swiping, tapping and pinching to view content that interests us.
However, when it comes to the creatives behind these campaigns, there are far more engaging ways for brands to interact with their...