Tilt and shake: Taking smartphone advertising up a level

As another year brings new devices from Samsung, Apple and Google and others, smartphones continue to be ubiquitous in the modern world.

As such, today’s consumers are very used to the idea of advertising being delivered through their favourite devices. We’re used to swiping, tapping and pinching to view content that interests us.

However, when it comes to the creatives behind these campaigns, there are far more engaging ways for brands to interact with their...

By Rob Garber, 02 June 2017, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience.

Why high impact advertising is the jewel in the marketing crown

(c)iStock.com/studiocasper

In the battle to capture a few seconds of consumers' fleeting attention spans, there is a key weapon that should be part of your marketing armoury: high impact digital advertising.

High impact does exactly what it says on the tin – it captures attention, builds an emotional connection and invites interaction. In fact, research shows that high impact ads have a 40 per cent higher overall likeability than standard display and are 78 per cent more likely than standard display ads to...

By Rob Garber, 29 September 2016, 0 comments. Categories: Advertising, Advertising Technology, Publishing.