Strong and Stable vs. The Many – UK election PPC strategies analysed

When Theresa May called for a snap general election to be held on Thursday 8th June 2017, the major UK political parties were left with little time to prepare and implement their campaign strategies.

Whilst each party presented very different manifestos to how they would govern the UK, one thing the two major political parties, Labour and The Conservatives did agree on was to invest in search marketing, competing to get their adverts positioned at the top of search engine results pages (SERP).

Different...

By Ian O'Rourke, 16 June 2017, 0 comments. Categories: Paid Search, Search Marketing, Social Media Marketing.

Businesses are more digitally aware – so why is marketing waste still so high?

(c)iStock.com/Ralph125

The technology sector’s impact on the digital marketing industry has in the last 10 years dramatically altered how brands engage with consumers. Marketing and advertising spend has continued to skyrocket, with global spend for 2016 set to surpass expectations by growing by 4.4% to $548.2 billion. At the same time, digital marketing understanding has grown. New tools for greater automation continue to emerge. First it was cookies and now...

By Ian O'Rourke, 29 September 2016, 0 comments. Categories: Advertising, Advertising Technology, Customer Experience, Search Marketing.