What makes a successful influencer marketing programme?

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As one of the pioneers in the influencer marketing space, we have worked with many brands over the years and have seen our fair share of successes and failures of influencer programs. 

Behind the vast majority of influencer marketing fails, are two root causes: one philosophical and one operational. 

The philosophical reason behind the failure of an influencer marketing program is that most brands experimenting with influencer marketing for the first time, think of the...

By Pierre-Loïc Assayag, 07 October 2016, 0 comments. Categories: Influencer Marketing, Personalised Marketing, Publishing.