Why influencer marketing is eating the cake of traditional advertising budgets
Marketers are constantly adjusting their strategies to pinpoint the best ways to reach consumers through digital channels.
Nowhere has this been more prevalent than the boom in influencer marketing, which has seen a huge surge in popularity in recent times. Let’s face it, Zoella is now a household name to many of us, and she’s not alone.
But simply having a few forward-thinking and technologically-adept millennials making YouTube videos and taking some...