How to meet marketing ROI milestones

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Measuring the success of marketing programs is nothing new, and there has always been a focus among B2B marketers to quantify the reach and engagement of their initiatives. 

In the past, much of this measurement focused on metrics like the circulation of print publications, the growth of catalog mailing lists, business cards collected at trade shows, and completed magazine 'bingo cards'.

Today, online channels command the bulk of B2B marketing budgets, providing marketers access to...

By Patrick D. Mahoney, 14 September 2016, 0 comments. Categories: Web Analytics.