The top strategies for digital marketing success in 2018

Charming today’s entitled consumers will be the key challenge for marketers next year.

To make inroads, they need to create truly tailor-made experiences and mobile-first engagement and leverage the value of owned channels.  

Mega Trend - Artificial Intelligence

2018 will see artificial intelligence (AI) advance from cutting edge technology to status quo. Built into audience engagement platforms, AI will bring new levels of relevance into automatically delivered content, help marketers to recognise...

Mobile matters: The four key metrics

Mobile has become the one device consumers cannot do without. Whether we like it or not, our day to day lives are largely run through this one device – working, socialising, gaming and shopping – we are inseparable. It is therefore unsurprising that purchases made through smartphones are on the rise.

In fact, a consumer spends about 2.42 hours a day on their smartphone, interacting with it approximately

By Christopher Baldwin, 01 September 2017, 0 comments. Categories: Mobile Marketing.

How contextual marketing will help your brand

Brands today operate in the most dynamic and data-driven marketplace that has ever existed. The ubiquity of devices, coupled with a hyper-connected culture has changed the fundamental nature of consumer-brand relationships.

Technology proliferation and unprecedented choice has redefined consumer expectations and what brands can provide.

This new cohort of consumers have earned the label of “entitled” – they expect relevant communications that speak directly to their needs in any given...

By Christopher Baldwin, 15 May 2017, 0 comments. Categories: Content Marketing, Data-driven marketing.

Why you need to swap channel-first for consumer-first thinking


In the ever-changing world of marketing, barely a week goes by without a new way of reaching and engaging with consumers emerging.

From the rise of new technologies, such as augmented reality (Pokemon Go, anyone?) to new channel features, for example Instagram Stories, marketers face a plethora of new channels to explore. Finding a channel is no longer a problem, knowing what to focus on and why,...

By Christopher Baldwin, 14 September 2016, 0 comments. Categories: CRM, Customer Experience.