Why chatbots hold the future of conversational commerce

The era of conversational commerce is upon us and it has thrust chatbots into the customer experience spotlight. They broke onto the tech scene in April this year at Facebook’s Developer Conference, F8, and generated significant hype.

Since then, they have been heralded as one of the answers to delivering the ‘conversational’ experience consumers are demanding. And now with a recent Facebook study revealing that 53% of consumers are more likely to shop with a business that they can message...

By Alex Klose, 05 September 2016, 0 comments. Categories: Personalised Marketing.