The transformative potential of AI

The AI market is evolving very quickly, in two quite different directions.

The first, aligned to the IoT trend, is the application of AI to a given specific, focused use case – such as IBM’s Watson giving tax advice, self-driving cars, or consumer-focused online chatbots.

There are lots of these specific use cases, and generally they can or do operate in isolation: you don’t need any of the others for it to work. 

The second flavour of AI is broader and more all-pervasive – the...

By Daniel Domberger, 24 May 2017, 0 comments. Categories: Automation, Customer Experience.

Why you should throw M&A into the marketing mix

(c)iStock.com/kupicoo

The digital marketing space has gone through huge transformation in recent years as evolving social trends and technological developments change the way that people consume marketing messages.

This makes it imperative for marketing agencies and providers to adapt to this changing environment in order to target and engage their key audiences. 

Today, marketing agencies are increasingly competing against data-led tech giants such as Adobe and Oracle, which are leveraging technology to...

By Daniel Domberger, 30 August 2016, 0 comments. Categories: Mergers and acquisitions.