How to survive the Facebook algorithm change
In the last few months, Facebook announced that it is changing its algorithms so that users would see fewer posts from publishers and more posts from friends and family.
The publishing industry’s reaction to this has been understandably mixed; some feel slighted while others remain optimistic.
Facebook drives more traffic to publishers than Google, accounting for 38.2% of traffic last year. In the first month alone, almost every major news outlet has seen a double-digit declines...