Is China’s Singles Day bigger than US Cyber Monday?

“Cyber Monday” sales in the United States have been hailed and a landmark moment in e-commerce, with online holiday sales expected to pass US$2 billion.

This certainly seems impressive, until you see what happened this month in China already in relation to “Singles Day”.

My colleague Michele Fan gathered some interesting facts and details about the event, which celebrates bachelorhood.

Singles Day, a self-declared holiday on November 11, inspired 213 million...

By Thomas Crampton, 29 November 2012, 0 comments. Categories: E-Commerce.