Why brands should protect good copywriting

Brands have a responsibility to protect, nurture and encourage its copywriters because when they do their job well, then your brand is better, stronger, and more credible.

According to the father of modern advertising Bill Bernbach: “It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.”

What he meant was that good copywriting elevates good brands into great brands.

Quality copywriting is being buried by client fear, tickbox reviews, and the...

By Rachel Aldighieri, 15 November 2016, 0 comments. Categories: Content Marketing.

Brands: Would you let a computer do the talking for you?

(c)iStock.com/Xesai

When was the last time you found yourself talking to your computer or smartphone? Whether it’s Cortana, Google, Siri or any of the other voice recognition systems out there now, these are the just the beginning of the growing number new approaches to computer learning and marketing.

If proof that we are entering a new era of machine learning and artificial intelligence (AI) look no further than Google’s project DeepMind, which is the tech giant’s AI computer that...

By Rachel Aldighieri, 01 August 2016, 0 comments. Categories: Automation, Branding.