Why brands should protect good copywriting
Brands have a responsibility to protect, nurture and encourage its copywriters because when they do their job well, then your brand is better, stronger, and more credible.
According to the father of modern advertising Bill Bernbach: “It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.”
What he meant was that good copywriting elevates good brands into great brands.
Quality copywriting is being buried by client fear, tickbox reviews, and the...