Time to set the record straight on marketing automation

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It’s time to set the record straight on marketing automation, particularly around email.

For years, curious marketers have had doubts around the logistics of integrating automated communications into their existing campaigns, concerned about the costs associated with major service providers and the technical requirements for keeping effective campaigns going.

The missed opportunity is considerable.

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By Josie Scotchmer, 28 July 2016, 0 comments. Categories: Automation.