How digital marketers can use business intelligence tools

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In 2014, we noticed an increasing amount of time was being spent on data discrepancies. So, we decided to investigate just how much time and money was being wasted by the media department on eliminating manual and/or third party data discrepancies.

We weren’t quite prepared for the results.

The research showed we had an average of ten data reporting errors every week (internal and third party). Each of those errors took on average three hours to locate and fix, costing us more...

By Dave Shiell, 20 July 2016, 1 comment. Categories: Data-driven marketing, Data Science.