Why you should use LinkedIn as a CRM component

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There are so many social platforms today that facilitate varying levels of professional networking opportunities, so a question I’m often asked is: why should an organisation invest in a CRM system? This issue again came to the fore recently when Microsoft announced the acquisition of LinkedIn.

Unquestionably, there are many who see the value in using LinkedIn to expand their networks and connect with people. Then there are those who don’t use LinkedIn at all.  At the...

By Dave Harris, 14 July 2016, 0 comments. Categories: CRM, Data-driven marketing.