Tumblr on how to engage millennials the right way

(c)iStock.com/Petar Chernaev

Brands have been chasing the coveted millennial market for years. As true digital natives, millennials’ comfort and fluency in the online world has set them apart.

With an insatiable appetite for digital media, they are the force behind the content revolution taking place in the digital sphere.

Brands have reacted by throwing themselves into digital content production, working to craft content that resonates with millennials.

As a result, 2015 was a record year for content...

By Michael Pennington, 07 July 2016, 1 comment. Categories: Best Practice, Personalised Marketing.