Toluna's advice on making marketing surveys work

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The benefits of strengthening a story with statistics, or some other form of quantitative data, are widely acknowledged by marketing professionals from all industries.

Working to provide quantifiable insights to clients across various sectors, I have recently seen an increasing interest in using data to reinforce theories about a consumer-base. But most companies have not considered all the options for commissioning research that are now available.  

In becoming...

By Frédéric-Charles Petit, 05 July 2016, 0 comments. Categories: Best Practice, Data-driven marketing.