Premier League throws up new marketing opportunities - but they need to act now
Next season, the club finishing bottom in the Premier League will earn a guaranteed £100m in revenue.
Think about that for a moment. £100m.
What a massive opportunity that represents for every football club in the UK’s top-tier to consolidate their commercial offerings and for marketers in this space.
Clubs now need to start looking to the future by dedicating time and resource to build better...