How can we keep tabs on the growing martech toolkit?
A digital marketer is spoiled for choice if they’re in the market for tools - and let’s be honest, who isn’t?
It’s fair to say that we’re almost driven to distraction in the search world for the right tool for the right job. Every paradigm shift needs a new tool, every new platform opens up a fresh opportunity and there are additional workflows which can be shortened or optimised.
Spending on marketing technologies within in-house marketing teams or...