Digital AI assistants: What opportunities are there for marketers?
If we’ve learned one thing from Behavioural Economics it’s that human decision making is imperfect, and in so many ways.
Our imperfection comes in countless guises, each with a different name. Confirmation bias, fundamental attribution error, sunk cost fallacy; in fact the Wikipedia page listing out every recognised decision making flaw making runs to 173 separate entries.
Faced with complex choices and limited time to make...