What does Brexit mean for the marketing industry?
It’s a very straightforward question but one that is difficult to answer, particularly as the dust is nowhere near settling. We probably won’t know with any accuracy for months, even years.
Despite that, some things have happened which give us directional insights and reinforce that the main impact will clearly be finance-related. Shares in major advertising and media companies including the likes of WPP and ITV took a major hit, before rallying slightly,...