6 ways a mobile strategy amps up ROI at trade shows

Multiple strategies exist to use mobile devices, applications and other technology to interact with trade show attendees. Are you ready to up your game? Use of sophisticated mobile devices continues to grow, and including a mobile strategy in your trade show marketing plan is a must today.

By TheTradeGroup, 17 February 2014, 0 comments.

Trade Show Checklist: Preparing For Your Event

Important things to remember when preparing for your trade show.

If you have ever had the experience of attending a professional trade show event, it can appear to be a relatively simple, pain-free procedure from the outside. You pack up your supplies and your team, head down to where the event is taking place, set up your table and start connecting with potential leads! And while these are the essential tasks performed by trade show exhibitors, the details...

By TheTradeGroup, 27 September 2011, 0 comments. Categories: Advertising, Campaigns, Commerce.

Why incorporate YouTube into your trade show marketing

Tips for using YouTube for marketing at your next trade show event.

In this day and age, nearly every single trade show exhibitor will include images and graphics into their booth displays, whether it’s through an impressive infographic detailing their products and services, a high-tech banner stand featuring their marking message, or a simple sign with their company logo...

By TheTradeGroup, 06 September 2011, 0 comments. Categories: Social Media Marketing, Video & Audio Marketing.

Tips For Keeping Healthy At Trade Show Events

Leave your trade show satisfied, happy and in proper health!

A lot of hard work and effort goes into the success of a company’s trade show booth―months of rehearsing  and strategizing a marketing plan before arrival, choosing a booth exhibit that successfully reflects your brand and message, and speaking with each and every attendee who stops by, hoping to connect with a qualified...

By TheTradeGroup, 23 August 2011, 0 comments.