The rise of chatbots: Why brands are embracing conversation
It seems scarcely a day goes by without a brand, publisher, or celebrity excitedly announcing the launch of a chatbot.
Conversational AI is helping Facebook Messenger users choose holiday destinations and flights using Skyscanner; Burberry and Selfridges have accounts on WeChat and Line users can even chat to a Taylor Swift bot.
But how did we reach this point? After all, enthusiasm for chatbots represents a significant...