Why marketers are looking at digital transformation
Plan, execute, analyse and adjust.
For marketers these were the four distinct steps of their campaigns. Nowadays though, the market and customers are far more fickle and if you don’t move quickly it’s too late. There’s always a newer, cooler and more agile business that is ready to take your customers.
In response to this, marketers are looking to change their approach through digital transformation; taking a more evidence and data-driven approach to marketing...